Product Designer
Oliver Goodman
I'm a Product Designer who turns complex problems into simple, scalable digital experiences.
Previously the sole designer in the Acquisition squad at IVC Evidensia, I worked across products serving millions of pet owners.
Today, I combine product thinking, critical analysis, user research, high-quality UI design and AI-assisted development to create the correct solution to the real problem.
Areas I've worked:
AI Development
Acquisition
Subscriptions
Retention
Product Designer
Oliver Goodman
I'm a Product Designer who turns complex problems into simple, scalable digital experiences.
Previously the sole designer in the Acquisition squad at IVC Evidensia, I worked across products serving millions of pet owners.
Today, I combine product thinking, critical analysis, user research, high-quality UI design and AI-assisted development to create the correct solution to the real problem.
Areas I've worked:
AI Development
Acquisitions
Subscriptions
Retention
All work
Employee Work
Projects
Market Research
Design Systems
Stakeholder Alignment
Prototyping
Systems Thinking
Product Analysis
IVC EVIDENSIA
Increasing pet registrations by 21% across a scalable website platform
Redesigning the template for 1,000+ individual veterinary websites across the UK.
Product Analysis
Design Systems
Stakeholder Alignment
Collaboration
Prototyping
Branding Design
PET HEALTH CLUB
Improving subscription sales by 16% for a national pet brand
Merging two national brand sites whilst updating the branding for a pet healthcare service with over 500,000 members across the UK.
0-to-1
Competitor Analysis
Product Strategy
Branding
AI Development
Claude Code
UX/UI
THE UNLIMITED BOOKSHOP
Building a new way to discover your next book using AI development tools
A new book-discovery site designed to replicate the feeling of wandering through a physical bookshop.
Data Cleaning
iOS
Mobile Design
Data Matching
User Verification
MY FAMILY VETS
Designing secure account verification for a 1 million-record database
Created a user flow to get existing clients to clean and verify their data records.
All work
Employee Work
Projects
IVC EVIDENSIA
Increasing pet registrations by 21% across a scalable website platform
Redesigning the template for 1,000+ individual veterinary websites across the UK.
Market Research
Design Systems
Stakeholder Alignment
Prototyping
Systems Thinking
Product Analysis
PET HEALTH CLUB
Improving subscription sales by 16% for a national pet brand
Merging two national brand sites whilst updating the branding for a pet healthcare service with over 500,000 members across the UK.
Product Analysis
Design Systems
Stakeholder Alignment
Collaboration
Prototyping
Branding Design
THE UNLIMITED BOOKSHOP
Building a new way to discover your next book using AI development tools
A new book-discovery site designed to replicate the feeling of wandering through a physical bookshop.
0-to-1
Competitor Analysis
Product Strategy
Branding
AI Development
Claude Code
UX/UI
MY FAMILY VETS
Designing secure account verification for a 1 million-record database
Created a user flow to get existing clients to clean and verify their data records.
Data Cleaning
iOS
Mobile Design
Data Matching
User Verification
All work
Employee Work
Projects
IVC EVIDENSIA
Increasing pet registrations by 21% across a scalable website platform
Redesigning the template for 1,000+ individual veterinary websites across the UK.
Market Research
Design Systems
Stakeholder Alignment
Prototyping
Systems Thinking
Product Analysis
PET HEALTH CLUB
Improving subscription sales by 16% for a national pet brand
Merging two national brand sites whilst updating the branding for a pet healthcare service with over 500,000 members across the UK.
Product Analysis
Design Systems
Stakeholder Alignment
Collaboration
Prototyping
Branding Design
THE UNLIMITED BOOKSHOP
Building a new way to discover your next book using AI development tools
A new book-discovery site designed to replicate the feeling of wandering through a physical bookshop.
0-to-1
Competitor Analysis
Product Strategy
Branding
AI Development
Claude Code
UX/UI
MY FAMILY VETS
Designing secure account verification for a 1 million-record database
Created a user flow to get existing clients to clean and verify their data records.
Data Cleaning
iOS
Mobile Design
Data Matching
User Verification